http://www.zephram.de/blog/2009/03/10/the-lead-non-user-method/ Einblicke in die erste Innovationsphase Thu, 09 Feb 2012 06:37:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.zephram.de/blog/2009/03/10/the-lead-non-user-method/comment-page-1/#comment-265 Markus Fri, 01 May 2009 18:44:32 +0000 http://www.zephram.de/blog/?p=60#comment-265 Is there any research or further reading available about this method? Is there any research or further reading available about this method?

]]> http://www.zephram.de/blog/2009/03/10/the-lead-non-user-method/comment-page-1/#comment-247 Graham Mon, 16 Mar 2009 10:39:02 +0000 http://www.zephram.de/blog/?p=60#comment-247 yes - for example IDEO does field research for future products by giving them to people who have nothing to do with the products. (of course, they also test them with experts!) yes – for example IDEO does field research for future products by giving them to people who have nothing to do with the products. (of course, they also test them with experts!)

]]> http://www.zephram.de/blog/2009/03/10/the-lead-non-user-method/comment-page-1/#comment-245 Patrick Fritz Tue, 10 Mar 2009 08:57:27 +0000 http://www.zephram.de/blog/?p=60#comment-245 Is there any (real) practical example for the LEAD NON-USER Methode available? Is there any (real) practical example for the LEAD NON-USER Methode available?

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