Kommentare zu: Resolving the “Ask-The-Customer” Paradox http://www.zephram.de/blog/2010/01/08/resolving-the-ask-the-customer-paradox/ Einblicke in die erste Innovationsphase Thu, 09 Feb 2012 06:37:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Von: Patrick Stähler http://www.zephram.de/blog/2010/01/08/resolving-the-ask-the-customer-paradox/comment-page-1/#comment-353 Patrick Stähler Mon, 08 Mar 2010 11:29:43 +0000 http://www.zephram.de/blog/?p=2203#comment-353 The art is not to ask the customer but to have a conversation with the customer. And in this conversation we can look at the jobs-to-be done. And from these tasks we can derive a better value proposition not just a better product. The core problems with innovation is that we just ask existing customers and focus too much on product and process innovation. I think a conversational approach and looking at the whole business model for starting points of lasting innovation is much more effective in the long run. More on these ideas on http://blog.business-model-innovation.com/2009/03/great-innovation-getting-a-job-done/ The art is not to ask the customer but to have a conversation with the customer. And in this conversation we can look at the jobs-to-be done. And from these tasks we can derive a better value proposition not just a better product.

The core problems with innovation is that we just ask existing customers and focus too much on product and process innovation. I think a conversational approach and looking at the whole business model for starting points of lasting innovation is much more effective in the long run.

More on these ideas on http://blog.business-model-innovation.com/2009/03/great-innovation-getting-a-job-done/

]]> Von: Filtering, Crowdsourcing and Innovation « Book Reviews « Innovation Leadership Network http://www.zephram.de/blog/2010/01/08/resolving-the-ask-the-customer-paradox/comment-page-1/#comment-345 Filtering, Crowdsourcing and Innovation « Book Reviews « Innovation Leadership Network Mon, 01 Feb 2010 08:48:46 +0000 http://www.zephram.de/blog/?p=2203#comment-345 [...] in a post that addresses some of the issues with crowdsourcing really nicely, Graham Horton says: In conclusion, customer idea portals as they are currently popularly advocated will produce [...] [...] in a post that addresses some of the issues with crowdsourcing really nicely, Graham Horton says: In conclusion, customer idea portals as they are currently popularly advocated will produce [...]

]]> Von: Tim Kastelle http://www.zephram.de/blog/2010/01/08/resolving-the-ask-the-customer-paradox/comment-page-1/#comment-331 Tim Kastelle Sat, 09 Jan 2010 00:34:11 +0000 http://www.zephram.de/blog/?p=2203#comment-331 This is a nice way to frame the issues. So really, we need to be ambidextrous in this too - listening to the customers on some occasions, and not doing so on others. Much like the incremental v. radical tension. Sounds about right to me! This is a nice way to frame the issues. So really, we need to be ambidextrous in this too – listening to the customers on some occasions, and not doing so on others. Much like the incremental v. radical tension. Sounds about right to me!

]]> Von: Tweets die Resolving the “Ask-The-Customer” Paradox | Impulse für Innovation erwähnt -- Topsy.com http://www.zephram.de/blog/2010/01/08/resolving-the-ask-the-customer-paradox/comment-page-1/#comment-328 Tweets die Resolving the “Ask-The-Customer” Paradox | Impulse für Innovation erwähnt -- Topsy.com Fri, 08 Jan 2010 23:54:41 +0000 http://www.zephram.de/blog/?p=2203#comment-328 [...] Dieser Eintrag wurde auf Twitter von Graham Horton, Tim Kastelle erwähnt. Tim Kastelle sagte: nice job of defining the boundaries RT @Graham_Horton: New blog article: Resolving the “Ask-The-Customer” Paradox http://bit.ly/7dsrqJ [...] [...] Dieser Eintrag wurde auf Twitter von Graham Horton, Tim Kastelle erwähnt. Tim Kastelle sagte: nice job of defining the boundaries RT @Graham_Horton: New blog article: Resolving the “Ask-The-Customer” Paradox http://bit.ly/7dsrqJ [...]

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